What do florists do?
A florist is a skilled floral designer who selects and arranges a variety of fresh flowers, plants, and greenery into beautiful, meaningful creations. While florists play a key role in major life events such as weddings, birthdays, and funerals, they also provide floral arrangements for everyday occasions, home decor, and corporate events.
Florists are highly creative, much like artists, writers, and musicians. They use their artistic vision to help customers express emotions through floral designs. Whether it’s a romantic bouquet for Valentine’s Day, an elegant centerpiece for a business event, or a heartfelt funeral arrangement , florists ensure that every piece reflects the right sentiment.
Florists are also known as:
- Floral designers
- Floral arrangers
- Flower artists
They work closely with customers to create custom floral arrangements that suit any occasion. Their expertise in flower selection, color coordination, and design aesthetics ensures that each bouquet is both stunning and meaningful.
What is Floristry?
Floristry is the art and business of growing, selecting, arranging, and selling flowers. It involves hand-picking fresh blooms and crafting them into bouquets, vase arrangements, wreaths, and table centerpieces.
A florist’s work goes beyond arranging flowers — they must also understand:
Floral design techniques
Proper care and handling of fresh flowers
Seasonal availability of different blooms
Marketing and sales of floral products
Florists work in flower shops, event planning companies, and online floral businesses, ensuring that every order meets a client’s vision. Their work is often called floral design or floral artistry due to the skill and creativity involved.
The Role of a Florist?
A florist's responsibilities include:
Crafting floral arrangements for various events, including weddings, birthdays, anniversaries, and funerals
Designing venue decorations for both indoor and outdoor events
Creating and selling pre-arranged floral designs in flower shops or online stores
Providing customized floral arrangements for clients based on their preferences
Caring for flowers and plants, ensuring they stay fresh and vibrant
Florists use their expertise to bring beauty and emotion into people’s lives, one flower at a time. Whether designing a stunning bridal bouquet or a heartfelt sympathy arrangement, florists make every moment more special with the perfect floral touch.
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